What is Integrated Advertising?

http://www.youtube.com/watch?v=QPr0iRKQ7IM&feature=player_embedded

Awesome 100% creative video from Saatchi & Saatchi explaining what is integrated advertising. For all of those who doubted about the role on advertising agencies, this video explains why a brand should have a brand navigator operating towards a common goal: brands' success.

Really worth it!