This ad has a lot to talk about. Why do people see themselves uglier than other people do?
One person can see other as a good guy, or as a bad guy. They apply kind of a morality unto them. This happens in Politics (Obama vs. Romney), in Soccer (Messi vs. Ronaldo), and in Beauty and Fashion too. This ad pretends to explain how we see each others and the importance that people put unto looking good.
This is the basement of Disposition theory: We judge characters/people based on our own sense of morality.